This might be an appropriate question to consider on
Australia Day.
My attention was aroused when I saw the headline “Global
happiness survey shows Fijians are the world’s most content”, because I hadn’t
previously seen any happiness data for Fiji. The headline refers to a survey of
65 countries recently conducted by WIN/Gallup. (The Gallup organisation involved
is not the one that conducts the Gallup World Poll.)
When I looked further I found that the survey also has
happiness data for Papua New Guinea, which shows that people in that country
also tend to be relatively happy. By contrast, Australians appear to be
relatively unhappy.
The question asked in the survey was: “In general, do you
personally feel very happy, happy, neither happy nor unhappy, unhappy or very
unhappy about your life?” I have constructed the average happiness ratings in
the accompanying Figure by assigning a score of 5 to “very happy”, 4 to “happy”,
3 to “neither happy of unhappy”, 2 to “unhappy” and 1 to “very unhappy”.
I am not sure what to make of the rankings shown in the
Figure because they seem to be difficult to square with the findings of other
happiness surveys. This may be because the survey question is interpreted
differently in different parts of the world.
A central issue, it seems to me, is whether the question is
more likely to evoke emotional responses or responses that involve some
cognitive input. John Hall and John Helliwell, who have expertise in happiness
research, leave no doubt that they believe survey participants respond
differently when asked how happy they are than when asked how happy they are
with their lives:
“As has been shown in the first and second World Happiness Reports,
respondents to surveys recognize the difference between happiness as an emotion
and happiness as a judgment about the quality of life as a whole. The responses
of individuals to these different questions are highly distinct. A very poor
person might report himself to be happy emotionally at a specific time, while
also reporting a much lower sense of happiness with life as a whole; and
indeed, as we show later, people living in extreme poverty, whether in terms of
income or social support, do report low levels of happiness with life as a
whole”.
The WIN/Gallup survey appears to be asking people how happy
they are with their lives, but it doesn’t seem to be interpreted that way. I
used regression analysis in an attempt to explain the findings in terms of
Gallup World Poll data on “life evaluation” (relative to the best and worst
possible life) and “happiness yesterday”. The analysis was conducted for 60
countries for which some matching data was available. The analysis was not very
successful in explaining the WIN/Gallup data: it suggested a positive
relationship with the happiness variable and no relationship with the life evaluation
variable.
Further analysis suggests that the WIN/Gallup question elicits
a particularly positive response in African, South Asian, CIS and Latin
American countries.
On Australia Day it might be worth thinking for a moment about the kind of response you are likely to get from
an Australian if you ask: “In general, do you personally feel very happy,
happy, neither happy nor unhappy, unhappy or very unhappy about your life?”. I expect
it would be common to get a response something like: “I’m happy enough about my
life, I suppose”. The surveyor interprets that to mean that the respondent is “happy”,
whereas the respondent might actually feel very happy about his or her life, but reluctant to appear exuberant unless intoxicated.