I began pondering this question while reading Misbehaving, Richard Thaler’s
entertaining and somewhat triumphalist account of his career in helping to
establish behavioral economics. The fact that Thaler was made president of the
American Economic Association in 2015 might signal growing acceptance within
the profession that economics should be built on the insights that psychology
provides about human motivation and behaviour, rather than on conventional neoclassical
assumptions about individual rationality. For those who accept Lionel Robbins
famous definition of economics as “a science which studies human behaviour as a
relationship between ends and scarce means which have alternative uses” and
consider the rise of behavioral economics in that context, it would not involve
a huge leap to suggest that all economics is behavioral economics, and
therefore a branch of psychology.
It is acknowledged that behavioral economists seem to behave
in many respects more like economists than psychologists, but that could,
perhaps, be interpreted as a clever use of psychology. In the absence of
behavioural economics, it would have been easy for economists to continue to
ignore psychologists who suggest that the it is not realistic to assume that
individuals maximize utility. It has been much more difficult for economists to
ignore one of their number who makes the same point, while suggesting that the
assumption that humans behave like mythical Econs should be retained as a
benchmark against which actual human behaviour should be assessed. Early in the
book Thaler writes:
“Theories based on the assumption that everyone is an Econ
should not be discarded. They remain useful as starting points for more
realistic models” (p7).
When it suits his purpose I think Thaler also uses the
conventional utility maximizing assumption as a normative benchmark (just as
many economists have wrongly used the concept of perfect competition as a normative
benchmark). Although he claims that it “has never been my point to say that
there is something wrong with people”, a lot of his efforts have been directed
toward suggesting that humans make systematic cognitive errors that can be
ameliorated by the “nudges” provided by wise government agencies. I have
previously argued (here and here) that while the libertarian paternalism Thaler
advocates is preferable to coercive paternalism, people need to be vigilant to
ensure that they not being nudged toward choices that are contrary to their
interests. We need apps to advise us whether or not to accept the default options
offered to us by “choice architects”.
I cannot resist feeling bemused that during the
period while psychology was gradually being welcomed into economics, like a
Trojan horse, neoclassical economists were widely held to be behaving like
imperialists, invading the subject matter of other social sciences, following
the leadership of Gary Becker. Paradoxically, using the neoclassical assumption
of individual welfare maximization, economists have been able to provide some
useful insights to the study crime, the family, education and many other
topics. Even when disciplinary overreach was fairly obvious, as in the theory
of rational drug addiction, it has been plausibly argued that people like Becker
challenged researchers to develop alternative theories and to confront those
theories with data. The challenge of economists’ imperialism lives on in
popular discourse, such as Freakonomics, as well as universities.
Perhaps the Trojan horse of behavioural economics will
thrive within the broad domain of economic imperialism. We might see a
convergence of psychology and economics in the study of a wide range of issues.
However, as I see it, the fundamentals of economics will
continue to remain largely unaffected by both behavioural economics and the
conventional neoclassical assumptions about individual welfare maximization. The
theory of choice is worthy of study, but it is not as central to economics as
it has commonly been claimed to be. Lionel Robbins definition of economics as
being about solving allocative problems has tended to distract from the more
important role of economists in studying “the propensity in human nature” to
“truck, barter, and exchange one thing for another” and how this promotes
“general opulence” or human flourishing. The quoted words were, of course, used by Adam
Smith in The Wealth of Nations.
In his article “What should economists do?”, published in
1964, James Buchanan argued that the theory of choice should be removed from
“its position of eminence in the economist’s thought processes”. He suggested
that economists should concentrate their attention on human behaviour in market
relationships and other voluntaristic exchange processes, and upon the various
institutional arrangements that can arise as a result of this form of activity.
Since Vernon Smith has studied how such institutions can
emerge in experimental settings, it is fitting that he should be given the last
word here:
“Individual choice … is not where the action is in
understanding economic performance and human achievement. … The main work of
socioeconomic systems is in specialization and the exchange systems that make
possible the wealth they create, not the minutiae of choice and preference
representation. The functioning of these systems is far beyond the field of
vision of the individual, but it should not be beyond the vision of economic
science” (Rationality in Economics, p
156).
Postscript:
“Nowadays the behavioral economics of, say, Dan
Ariely does a job of demolishing claims of individual rationality in moderns.
Yet it too commits the Weberian mistake of focusing on individual psychology instead
of group sociology and market economics. The experimental economics of Vernon
Smith, Bart Wilson, Erik Kimbrough, and others, by contrast, works always with
groups, showing that a wisdom of crowds often prevails over psychological
shortsightedness and calculative confusion. And by the way, it makes a good
case that property arises without the help of the state or the nudging of the
clerisy” (p 282).
Postscript:
By coincidence, not long after I had finished writing this
post I was enjoying my daily quota of Bourgeois
Equality by Deirdre McCloskey, when came across this: