What is the best management metaphor?

 

Did you know that the word ‘metaphor’ is itself a metaphor? I just learnt that the word is a metaphor for carrying something beyond – it combines meta (beyond) and phoro (to carry).

Metaphors are ubiquitous.

The function of metaphors (together with similes and analogies) seems to be to assist conscious comprehension of the real world, and communication about it. It is possible to believe, as I do, that we need metaphors to consciously comprehend and communicate what we experience, while still maintaining that we have direct experience of the real world. In our attempt to understand this process of conscious comprehension and communication it is common to use the metaphor of a mind that creates maps or models of reality. However, if we are wise, we keep reminding ourselves that the map is not the territory, and the model is not reality.

I am focusing here on management metaphors because a few weeks ago I was struck by the thought that the potential for competition between use of sporting and musical metaphors in a workplace could be a source of humour. At the time I was trying to think of a topic for a humorous speech to present at Toastmasters. The speech turned out to be somewhat entertaining rather than uproariously funny, but the process of preparing it led me to think more deeply about management metaphors.

The story

The speech began with Sam Musico, who had just been recruited to the firm, being taken to meet the Boss in his office. As was his custom, the Boss asked him what sport he followed. Sam replied that he didn’t follow any sport, he was interested in music. The Boss then leaned on his bookcase, and looked Sam up and down, before saying:

“That’s OK, Sam. Just keep your eye on the ball. I hope to see you kick lots of goals!”

Asked later if he knew what the Boss was talking about, Sam said:

“I think he means to say that he wants me to stay in tune. And he hopes to see me become a virtuoso!”

Anyhow, to cut the story short, Sam did very well when working in our firm. After a few years, he left us and went off to play in the big league, and became a highly successful manager. One day, when we were discussing who to invite to speak to our annual management seminar, the Boss said: “Sam had become a management maestro. We should invite him.”

So, we asked Sam to talk on the topic: How to become a management maestro.

Sam began his speech by quoting a famous management guru who once wrote: 

A successful manager of a business is like “the conductor of a symphony orchestra, through whose effort, vision and leadership, individual instrumental parts that are so much noise by themselves, become the living whole of music.”

Then Sam told us he had a different view. He read us a poem he had written:

“An orchestra doesn’t need a maestro,

The gestures he makes are just for show.

The players focus on the composer’s score,

But your audience wants you to do much more.

Like a jazz band, the success of your enterprise,

Depends on players learning to improvise.

So, the metaphor I’m here to broach,

Is the ethos of a football coach”.

After the seminar was over, the Boss said: “You know, I think Sam might have learnt a thing or two about management while he worked here!”.

The message

The purpose of my speech was to entertain rather than to argue that the sports coach metaphor is the best management metaphor under all circumstances.

The management guru, whose words are quoted above, was Peter Drucker (The Practice of Management, 1954). I left his name out of the speech because the quote was selective. Drucker went on to say: “But the conductor has the composer’s score: he is only interpreter. The manager is both composer and conductor”.

The orchestra metaphor might be appropriate in some contexts. In proposing his orchestra metaphor, Drucker might have had manufacturing industry in mind. It could be argued that, from a management perspective, a manufacturing firm has more in common with a symphony orchestra than with a jazz band, or football team. This video of dancing robots assembling cars may help make the point.

The actual role of the maestro is another issue lurking in the background. The maestro’s responsibilities extend beyond waving his arms around during an orchestral performance. Henry Mintzberg explains that in his blog post, The maestro myth of managing, which provided some inspiration for Sam’s poem. In some respects, the maestro’s role is similar to that of a football coach.

My bottom line (if I may add a business metaphor to the mix) is that the sports coach metaphor is relevant to many aspects of management. However, to claim that the sports coach metaphor is always better than other management metaphors would be like claiming that a map of Australia is always better than other maps. Just as the best map to use depend on the territory that you are considering, the best management metaphor to use depends on the context that you are considering.

Do women value equality and security more than freedom?

 

Some things I have read recently led me begin to wonder whether there is a general tendency for women to value equality and security more highly than freedom.  As a social movement, feminism has obviously been more strongly associated with egalitarianism than with libertarianism. It might also be possible to construct an argument that the traditional roles of women in society might also make them inclined to have greater concerns for ‘sharing and caring’, and hence have a bias toward egalitarianism. The role of women in caring for children might also be expected to lead them to place high value on economic security.

However, such speculation does not shed much light on the question of whether there is a general tendency for women to value equality and security more highly than freedom.

As it happens, the World Values Survey has relevant data on the relative values placed on freedom, equality, and security for 59 countries, from surveys conducted over the period 2017 to 2022. The relevant questions were worded as follows:

• “Most people consider both freedom and equality to be important, but if you had to choose between them, which one would you consider more important?”
• “Most people consider both freedom and security to be important, but if you had to choose between them, which one would you consider more important?”

That wording leaves some ambiguity about the specific meaning that survey respondents attach to freedom, equality, and security. Nevertheless, the charts I have constructed using this data show some interesting patterns.

The chart presented at the top of this article plots the percentage of women who place higher value on freedom than on security against the percentage who place higher value on freedom than on equality. What do I observe?

• First, there seems to be a general tendency for the value that women place on freedom relative to both equality and security to be higher in the high-income liberal democracies than in other countries.
• Second, the percentages who view freedom as more important than equality are generally much higher than the percentages who view freedom as more important than security.
• Third, some of the outliers are interesting. For example, in Zimbabwe a high percentage of women say that freedom is more important than equality, but only a small percentage say freedom is more important than security. Perhaps that reflects the existence of tyrannical government and distrust of egalitarian ideology, combined with a desperate economic situation and a high incidence of crime which leads women to place high value on security.

Are women less inclined than men to place a high value on freedom? The next two charts shed some light on that. Gender comparison 1 (below) shows the percentages of females and males who view freedom to be more important than equality. The comparison suggests that women have a tendency to place a slightly higher value on equality, but the differences between women and men are small in most countries.

 

 Gender comparison 2 (below) enables a comparison to be made of the percentages of females and males who view freedom to be more important than equality. This chart shows a much different pattern to that shown in Gender comparison 1. The chart shows that women have a tendency to place a much higher value on security, and that the differences between women and men are substantial in most countries.

 

Conclusions

In most countries, the percentage of women who value freedom more highly than equality is much higher than the percentage who value freedom more highly than security.

In general, women are only slightly less inclined than men to value freedom more highly than equality. However, women are much less inclined than men to value freedom more highly than security.

The results suggest to me that women’s support of liberty may be dampened by their concerns about economic security (if they perceive a trade-off to be required). However, the results do not support the view that there is a general bias towards egalitarianism among women in the high-income liberal democracies. 

Should we expect our heroes to be perfect?

 

When I am asked who my heroes are, I have often said that I don’t have any these days. If asked why, my response has been that my heroes all turned out to have feet of clay.

I began to reconsider that view while reading Kay Nolte Smith’s novel, Elegy for a Soprano. The main character in the book, Dinah Mitchell, finds out that she was an adopted child and learns that her natural mother is her idol, Vardis Wolf, a famous opera star. Vardis’ magnificently successful career is attributable to her natural talent, support of her friends and admirers, and her own dedication to developing her skills. She views her singing career as having the utmost importance. However, Dinah eventually learns that Vardis has a dark secret. When her singing career was just beginning, Vardis did something which showed complete disregard for the value of the life of another human.

After that brief sketch, readers might wonder why the novel induced me to reconsider my original view about heroes. You might expect me to say that no-one should be surprised if their idols turn out to have dark secrets. Heroes inevitably disappoint us!

So, what was it about the novel that has induced me to reconsider my view? Kay Nolte Smith managed to convey the complexity of Vardis’ character well enough for me to still admire her achievements, while feeling horrified by some aspects of her behavior. The author showed great skill in providing plausible explanations of the attitudes and behaviors of each of all the main characters in the novel.

The novel contains some discussion of whether people have a basic need to have heroes. It points to a difference between hero worship – viewing the hero as a sacred idol – and viewing a hero as a role model in respect of some aspect of your life. At that point the author quotes the passage from Longfellow’s poem A Psalm of Life which is reproduced at the top of this article.

It makes sense to me to look for opportunities to learn how others manage to achieve superior performance in various fields, and to recognize outstanding accomplishments. That has been my view for as long as I remember.

So, where do I end up? I now see no problem is referring to people who have superior performance or outstanding accomplishment as my heroes, provided I attach an appropriate qualification. They are entrepreneurial heroes, academic heroes, sporting heroes, artistic heroes, and so forth. I will not be surprised if I learn that most of my heroes are far from perfect in many aspects of their lives, and that some may even have dark secrets.

It is possible to recognize heroic achievements without engaging in idolatry.

Addendum

Some readers may be interested in how I came to read Elegy for a Soprano. A few months ago I stumbled across an article by Daniel Kian Mc Kiernan, an American Economist, entitled ‘Ayn Rand and Me’ on his blog An Oeconomist. The article is critical of Ayn Rand but, unlike most Rand critics, the author seems to me to be seeking to offer a balanced appraisal. The article ends thus:

“By the way, I want to mention a book by another author, The Watcher (1981) by Kay Nolte Smith. Smith was at one time amongst those personally associated with Rand, but (like many) eventually left. The Watcher is a novel that successfully fused much of what virtue is to be found in Randian fiction with a deep sense of empathy. And its heroes don't simply march relentlessly towards triumph, but reach back to save people who ought not to be lost.”

That led me to read The Watcher. I was impressed, and decided to find out more about Kay Nolte Smith. A reviewer of her works suggested that Elegy for a Soprano was a better novel than The Watcher, and I am inclined to agree.

One reviewer has suggested that Elegy for a Soprano is inhabited by the ghost of Ayn Rand, as well as that of Maria Callas. With regard to Rand, I think it is worth noting that while Vardis Wolf could be described as a Nietzschean egoist, Ayn Rand sought to distance her views from those of Nietzsche in her later writings. For example, she wrote:

“Nietzschean egoists … are a product of the altruist morality and represent the other side of the altruist coin: the men who believe that any action, regardless of its nature, is good if it is intended for one’s own benefit.”  

What happened to creative capitalism?

 

The question I have posed above strikes me as being delightfully ambiguous. It could be asking what happened to bring to an end the era in which creative capitalism brought about high rates of productivity growth. Alternatively, it could be asking what happened to the concept of “creative capitalism” that Bill Gates presented to the World Economic Forum (WEF) in 2008.

My focus here is on the second interpretation, but I will end up discussing what has happened to the creativity of capitalism in the more traditional sense.

Why am I interested in the particular form of corporate social responsibility (CSR) that Bill Gates referred to as “creative capitalism”? I don’t hear the Gates concept being much talked about these days, but I think that variants of this form of CSR have become more common over the last decade or so. It is worth considering whether Gates’ approach to CSR is changing corporate sectors in ways that may directly hamper the traditional creativity of capitalism, or indirectly hamper it via impacts on economic policies pursued by governments.

That is why I decided that the time had come to read Creative Capitalism, a book edited by Michael Kinsley, which was published in 2008. The book consists mainly of comments by eminent economists on the “creative capitalism” concept that Bill Gates presented to the WEF. I should confess at this point that deciding to read the book didn’t require me to judge that it might be worth buying. A copy was given to me last year by a friend who was downsizing his library. The book was sitting in my “unread” pile for many months waiting for me to show some interest. I am now glad I read it!

In the next section I will outline Gates’ concept and briefly discuss the different reactions of economists writing 14 years ago. That will be followed by consideration of possible consequences of changes in the nature of capitalism that seem to stem from Gates’ concept and similar ideas.

Gates’ concept

Bill Gates advocated a new approach to capitalism in which businesses would give more attention to recognition and reputation. As he put it:

“Recognition enhances a company’s reputation and appeals to customers; above all it attracts good people to the organisation. As such, recognition triggers a market-based reward for good behavior.”

Gates advanced this view in the context of considering how self-interest could be harnessed to provide more rapid improvement in the well-being of poor people. However, pursuit of recognition seems to have become a strong motivator for the environmental and social objectives that are increasingly espoused by corporates. Gates does not mention the potential for pursuit of recognition for good behavior to have a positive influence on investors, but that also seems to have emerged as an important factor in recent years.

My review of the contributions of commentators is highly selective. I just focus here on what I see as the main points that were raised.

Some of the commentators suggested that entrepreneurs with philanthropic objectives might do better to do what Gates did, rather than to follow the approach he advocated in his speech to the WEF. Like some others before him, Gates pursued profits until he become extraordinarily wealthy and then established a foundation to pursue philanthropic objectives. An argument in support of that approach is that the pursuit of multiple “bottom lines” by companies adds to the difficulty of measuring their performance to ensure that executives can be held accountable for outcomes. 

Several of the commentators referred to Milton Friedman’s view, in Capitalism and Freedom, that CSR is a “fundamentally subversive doctrine” because, in a free society, “there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud” (p 133).

However, others pointed out that Gates’ proposal is consistent with a free society because he was suggesting that corporates can obtain a market-based reward for choosing to pursue non-pecuniary objectives of employees and consumers. Similarly, it is consistent with a free society for companies to seek to pursue non-pecuniary objectives of the shareholders who own them.

Consequences

It is likely that an increasing tendency for corporates to pursue non-pecuniary objectives would have a negative impact on measured productivity growth. However, that may be largely a problem in the measurement of productivity. Measures of productivity growth are biased to the extent that output indicators do not incorporate non-pecuniary goods that contribute human flourishing. If corporates are efficient vehicles for the pursuit of the non-pecuniary objectives of their shareholders, employees, and customers, it seems reasonable to suppose that pursuit of those objectives would contribute to the flourishing of the people concerned.

“The unknown ideal”

What happens if a company is not an efficient vehicle for the pursuit of the non-pecuniary objectives of its shareholders, employees, and customers?

In considering this question it is important to recognize that corporate sectors consist of large numbers of individual firms which compete for labor, capital, and customers. Individual firms are free to give different weight to different objectives. Some may see their only role as profit maximization, and may even seek recognition by asserting that they see that as a social responsibility. Others may seek a reputation for social responsibility by undertaking marketing exercises, without changing their practices. At the other extreme, some companies may devote themselves largely to pursuit of one or more non-pecuniary objectives, providing only minimal financial returns to shareholders.

It is customary for economists to assert that the market is capable of weeding out firms that are following inefficient strategies. Applying the usual market test, it appears reasonable to suppose that if individual companies pursuing the non-pecuniary objectives of workers, consumers, and shareholders are able to survive, the strategies they are following must pass the market’s efficiency test.

The Hayek quote at the top of this article is followed by his assertion that the argument for liberty rests on “the belief that it will, on balance, release more forces for the good than for the bad” (Constitution of Liberty, p 31). In considering how best to describe the spontaneous order of a free society, Hayek later suggested that capitalism “is an appropriate name at most for the partial realization of such a system in a certain historical phase, but always misleading because it suggests a system which mainly benefits the capitalists, while in fact it is a system which imposes upon enterprise a discipline under which the managers chafe and which each endeavours to escape” (“Law, Legislation, and Liberty”, V1, p 62)

The corporatist quagmire

Unfortunately, in the real world at present, the ability of the market to weed out inefficient firms and the strategies they adopt is greatly hindered by government intervention and expectations of future government intervention. If firms believe that pursuit of certain goals will be rewarded by governments, they have an incentive to establish reputations for pursuing those goals. Firms also have an incentive to seek government assistance as a reward for good behavior. The increasing prevalence of such interactions has led to the development of corporatist, rent-seeking cultures that have contributed to a long-term decline in rates of productivity growth in high-income countries.

It is also important to note that, in the realm of politics, what some people view as good behavior is often viewed in a different light by others. For example, political opinions differ on whether or not it is good for pension funds to take account of environmental policies in their allocation of funds. Investors are often uncertain about which view will prevail in the political arena. Such economic policy uncertainty adds to the normal commercial risks of investment. An example which comes readily to mind is the impact of policy uncertainty on future investment in gas-fired electricity generation in industrialized countries. Normal commercial considerations might suggest that is likely to be a profitable investment to meet demand for electricity when the wind is not blowing and the sun is not shining, but investors have to contend with the possibility that further regulatory interventions to discourage use of fossil fuels will render such investment unprofitable. It is reasonable to predict that blackouts will be more common in jurisdictions where such policy uncertainty prevails.

Political ideologies of governments also seem to be changing in ways that make it more difficult for markets to weed out firms adopting inefficient strategies. Over the last decade or so, the progressive side of politics has encouraged corporates to establish reputations for “woke progressivism”. That seems to have induced political conservatives to become increasingly disenchanted with corporates. That disenchantment has added to the antagonism associated with the increased tendency of many conservatives to espouse economic nationalism and populist views opposed to the corporate sector’s interest in free trade, international capital mobility, and technological progress.

As politics comes to play an increasing role in the investment decisions of businesses, economic growth rates of industrialized countries are likely to decline. Since governments find it difficult to disappoint the expectations of voters, government spending is unlikely to be constrained to a correspond extent. Major economic crises seem likely to become more common. (I have discussed these issues more fully in Chapter 6 of Freedom, Progress, and Human Flourishing.)  

The obvious solution

Immediately after the passage in which Milton Friedman suggested that the social responsibility of business was to serve the interests of stockholders, he suggested that the social responsibility of union leaders is to serve the interests of their members. He then went on to write:

“It is the responsibility of the rest of us to establish a framework of law such that an individual in pursuing his own interest is, to quote Adam Smith … “led by an invisible hand to promote an end which was no part of his intention. …” (Capitalism and Freedom, p 133).

Unfortunately, it seems likely that major economic crises will need to be endured before governments of industrialized countries once again see merit in confining themselves to core responsibilities in the manner that Adam Smith suggested.

Conclusion

Companies are increasingly choosing to adopt strategies to improve their reputations with employees, customers, and investors who have interests in social and environmental issues. That would not pose a problem in the context of the spontaneous order of a free society. Pursuit of multiple objectives may add to problems in holding executives accountable for an individual firm’s performance, but free markets are capable of weeding out firms that follow inefficient strategies.

Unfortunately, however, industrialized countries are now corporatist quagmires in which the ability of markets to weed out firms that adopt inefficient strategies is greatly hindered by government intervention and expectations of future government intervention. The obvious solution is to reduce government intervention in markets, but major economic crises will probably need to be endured before that happens.