Why bother reading a book by Cass Sunstein which suggests
that echo chambers in the social media are becoming a problem for democracy and
that something should be done about them? That was a question I had to ask
myself before deciding to read Sunstein’s recently published book, Republic: Divided Democracy in the Age of Social Media.
The people who are likely to be most enthusiastic about
reading this book will be concerned about echo chambers already, and be fans of
Sunstein. I was already concerned about echo chambers before reading the book,
but reading other books by Sunstein did not induce me to join his fan club. From
his interview about this book with Russ Roberts on Econ Talk, I thought some of
the views presented would be challenging.
I was in no hurry to read the book.
That illustrates a problem with echo chambers. Many of us
have a tendency to avoid being challenged even when there is potential to learn
something useful from people who have opposing viewpoints. I only read the book
because I have recently been thinking and writing about the potential benefits
of listening to opposing viewpoints.
The book was worth reading to help me clarify my own views. In
summary, Sunstein suggests:
“to the extent that people are using social media to create
echo chambers, and wall themselves off from topics and opinions that they would
prefer to avoid, they are creating serious dangers. And if we believe that a
system of free expression calls for unrestricted choices by individual
consumers, we will not even understand the dangers as such”.
The serious dangers that Sunstein is referring to include
group polarisation, the spreading of falsehoods within echo chambers, a high
degree of social fragmentation and greater difficulty of mutual understanding.
The author doesn’t claim that this is currently the general
pattern, or that group polarisation and cybercascades are always bad. He
recognizes that it is sometimes good for a perception or point of view to spread
rapidly among a group of like-minded people. His claim is that group
polarisation can, nevertheless, be a significant risk even if only a small
number of people choose to listen and speak solely with those who are
like-minded. Enclave deliberation can cause members of groups to move to
positions that lack merit e.g. terrorist agendas. “In the extreme case, enclave
deliberation may even put social stability at risk”.
Turning to the second part of the quoted passage, readers
may wonder how Sunstein can argue that a system of free expression can be
consistent with regulation of consumer choices. His argument seems to rest on two propositions:
·
First, free speech is not an absolute – despite the
free speech guarantee in the U.S. constitution, government is permitted to restrict
speech in various ways e.g. attempted bribery, criminal conspiracy, child
pornography.
·
Second, the free speech principle should be read
in light of the commitment to democratic deliberation rather than consumer
sovereignty. From the perspective of supporting democratic deliberation, regulation
of television, radio and the Internet may be permissible to promote democratic
goals.
I’m uneasy about the second proposition. The U.S. Supreme Court would presumably disallow legislation which purported to support
democratic deliberation in a manner that conflicted seriously with fundamental freedoms.
In parliamentary systems that have no constitutional guarantees of liberty, however, legislative
action to support democratic deliberation could be far-reaching and ideological. For example, it could mandate coverage in
school curriculums of the foundations of democracy in the history of western
civilization, or alternatively, its foundation in the history of protest
movements and revolutions.
The purpose for which Sunstein seeks government action to
support democratic deliberation is to ensure a measure of social integration by
promoting exposure of people to issues and views that might otherwise escape
their attention. He writes:
“A society with general-interest intermediaries, like a
society with a robust set of public forums, promotes a shared set of
experiences at the same time that it exposes countless people to information
and opinions that they would not have sought out in advance. These features of
a well-functioning system of free expression might well be compromised when
individuals personalize their own communications packages—and certainly if they
personalize in a way that narrows their horizons”.
I support those sentiments but I am wary of government intervention in support of them. Seemingly benign government action in support
of public forums can be counterproductive. I have in mind particularly the Q&A program of Australia’s public broadcaster. This is a taxpayer funded public forum
which exposes people to opinions they would not seek to be exposed to. On
issues that have become politicized, the people watching the show might be
entertained by the antics of those presenting opposing views but are unlikely
to have gained a better understanding of the issues.
There are already many public forums on the Internet. If
people choose to join forums that don’t welcome dissent from prevailing views that
is akin to people avoiding public places where public demonstrations are held. That choice should be respected.
If a growing proportion of the population chooses to spend an increasing
proportion of their time echo chambers rather than open forums, that is a
cultural problem with potential implications for democratic deliberation. it should be dealt with as a cultural problem rather than a public policy problem.
Those of us who are concerned that echo chambers are
becoming more prevalent should remember that sectarian echo chambers have
warped democratic deliberation in the past. How were those religion-based echo
chambers dismantled? I can’t claim to know much about the history, but I doubt
that government intervention played a significant role. It was a cultural
shift. It was presumably led by influential people within some factional forums
who took a stand in favour of allowing dissenting voices to be heard. Influential
people outside the echo chambers must also been active in encouraging
individuals to think for themselves rather than to parrot the views of church leaders
and sectarian politicians. In many organisations, tolerance of dissent came to be
viewed as the norm and thinking for one’s self came to be viewed as a virtue.
Could that happen again?