The ‘bourgeois deal’ is a term used frequently by Deirdre
McCloskey in Bourgeois Equality, the
third book of her trilogy which aims to show that it is ethical and rhetorical
change that has enabled most humans today to be much better off than their forebears.
The bourgeois deal refers to societal
acceptance of innovations that compete with and displace old ways of doing
things in exchange for widespread improvements in living standards.
Big deal? This has been a huge deal. Deirdre argues persuasively
that trade-tested betterment associated with the bourgeois deal was responsible
for the massive improvement in living standards enjoyed by vast numbers of
people that began over 200 years ago and has now spread to most parts of the
world (as shown in the accompanying chart prepared by Max Rosser using Angus
Maddison’s data).
There are two aspects to the rhetorical-ethical revaluation discussed
in Bourgeois Equality:
- A change in prevailing attitudes gave greater respect to people engaged in commercial activities.
- The development of rhetorically open societies – involving freedom of conscience and greater freedom of speech – propelled the French and Scottish Enlightenments, science, experimentation and invention, journalism, the spread of technical knowledge, and the economic and political dignity of ordinary people.
In emphasizing the importance of trade-tested betterment to
economic growth, Deirdre McCloskey’s views are consistent with the mainstream
view of economists, who, for the last half century at least, have acknowledged
the important role of technological progress (and technological catch-up) in the
economic growth process. Anyone who persists in espousing alternative
explanations such as imperialism, or capital accumulation by itself, might benefit from reading Deirdre’s demolition of such theories.
The author seeks to differentiate her views from those of
neo-institutionalists, such as Douglass North, who have sought to explain economic growth as stemming from
institutional change i.e. changes in economic incentives associated with
changes in the rules of the game in society (social norms as well as constitutions, laws and regulations). She succeeds
in dismissing some factors, including property rights, previously emphasized by
the neo-institutionalists. Property rights were reasonably secure in England
for centuries prior to the industrial revolution.
Nevertheless, institutional
change was necessary to enable intellectual innovation to be protected from the
violent responses that had previously been meted out to heretics and innovators
who were perceived to constitute a threat to long-established patterns of
production, distribution and exchange.
Some components of relevant rhetorical and ethical changes do
not fit under the heading institutional change. For example, changes in perceptions
of personal identity that enabled some individuals to take on entrepreneurial
roles seem to have been closely related to rhetorical change, but probably had
little to do with changes in rules or incentives. Similarly,
changes in the rules can have an independent economic impact that does
not fit easily under the heading of rhetorical and ethical change. For example, political
leaders sometimes get ahead of public opinion e.g. in promoting free trade or
privatisation of government owned enterprises.
Perhaps we should be lumping rhetorical, ethical and institutional
change together. The author cites an example which seems to involve all three
elements. The reduced willingness of courts in England to support the restrictiveness
of the craft guilds, from the early 17th century onwards, has been described
by Eric Jones as attributable to “the national shift in elite opinion, which
the courts partly shared”. In many instances, however, relevant rhetoric has
been directed specifically toward changing the rules of the game. Adam Smith’s influential
discussion of the appropriate role of government in Wealth of Nations comes to mind.
Hopefully, some of you - those who are still reading - will
be wondering why the bourgeois deal is relevant to you. (I wonder whether any of those who stopped reading before this point will read the 650 pages
of text in Bourgeois Equality. It seems to be a big ask to get anyone to read even 600 words these days.)
We should all care about the bourgeois deal because we are
confronted with choices among a menu of different deals. Deirdre points out
that, after 1848, the Bourgeois deal was challenged by the utopian Bolshevik
deal and the Bismarckian (or Beveridge) deal.
The Bolshevik deal promised that all the problems associated
with nasty concentrations of power in property owned by the bourgeoisie would
be resolved by government ownership of the means of production and that the
nature of man would change with the arrival of socialism. That deal was taken
off the menu in 1989 (everywhere except North Korea) after it became too obvious
that it was an extraordinarily bad deal for everyone except Communist party
officials.
The Bismarckian deal stemmed from Bismarck’s scheme to steal
the thunder from his socialist enemies by introducing a welfare state. Deirdre
describes it thus:
“The deal is that the welfare state will substitute for your
own and your family’s voluntary provision for old age or unemployment or
medical care, and you will come to view the present state as your noble and
benevolent lord” (p 604).
The Bismarckian deal lives on, coexisting uneasily with the
Bourgeois deal because the high taxes required to support it act as a disincentive
to trade-tested betterment. That is my judgement; I imagine Deirdre would agree,
but I can’t see where at the moment. Like all good libertarians (the bleeding
heart variety) she supports the provision of a welfare safety net directed
specifically toward assisting those in need.
In my view we are now confronted with a third deal, which
could be described as the doomsday deal, or if you want to personalise it, the
Paul Ehrlich deal (after the biologist Paul Ehrlich who, like many other sect
leaders who prophesy imminent doom, seems to have managed to maintain the loyalty of many
of his followers even though the doom he predicted did not happen). Deidre
describes such prophesies as the “eighth pessimism of our times”, rather than a
deal. I see the doomsday deal as offering us the hope of being saved from an
imaginary environmental doom if only we are prepared to forgo further economic
betterment. Those who accept the doomsday deal deny that the bourgeois deal can
be compatible with sensible measures to avert environmental disasters.
We should care about the bourgeois deal because it is constantly
under threat. As Deidre McCloskey puts it in the table of contents for her
book:
“Rhetoric made us, but can readily unmake us”.Postscript:
Deirdre McCloskey has provided the following comment:
What an intelligent and penetrating discussion! You
clarify for me what I dislike most about neo-institutionalism, namely, that is
always, every time, about incentives. Humans respond to incentives.
I admit it (I am after all an economist). But other matters than cost and
benefit move people, too. The Anzac men going over the top at Gallipoli
cannot be summarized as responding to incentives alone.
I like your supplement to the Bismarckian
Deal--Beveridgean!