How easy is it to self-publish a Kindle eBook?

Only a few days have passed since I published 'Free to Flourish' at Amazon, but I am already starting to think that it can't have been as difficult as it seemed at the time.

If I didn't have any end notes or images it would have been easy. The book, 'Building Your Book for Kindle', published by Kindle Direct Publishing (KDP) is easy to follow and provides adequate guidance for a publication with no end notes or images.

My book contains a substantial number of end notes and images, and I wanted the end notes to be 'active'. The advantage of active end notes is fairly obvious. They enable you to click on a number, read the note, click return to get back to the spot you were reading, and then read on without any problems. By contrast, without active notes, you first have to find the note you want to read, which may require you to go back to the contents page first to find what chapter you were reading. After you have found the note and read it, you then have to get back to the spot you were reading. This is manageable with a printed book if you can remember to keep a finger inserted in the relevant page, but you can't insert your finger into an eBook.

I found Scott Locke's book, 'The Kindle Publisher's Guide', particularly useful for instruction on how to deal with notes and images.

Scott Locke recommends use of kindle-notes, freely available third party software, to make footnotes active. It is necessary to get the text in the required format for this purpose, but the time-consuming part of the exercise was restoring punctuation in the document after it had been processed.

After processing in kindle-notes, my document was returned with just about all punctuation other than full stops and commas replaced by question marks. This meant that it was necessary to look at every question mark in the document and decide whether it was meant to be a question mark, inverted comma, a dash, a colon or whatever. I tried to do it quickly late at night, made a lot of mistakes and then had to correct them (with the help of my editor). This is not a process that anyone would want to go through more than once per book. Once in a life-time might be enough for me!

Scott Locke recommends the use of Mobipocket Creator to insert images back into the document prior to uploading at KDP. I found that to be good advice. The alternative method recommended by KDP (creating and uploading a zipped file) didn't work for me, possibly because I had a substantial number of images to deal with.

In retrospect, I can't claim that it was enormously difficult to publish a Kindle eBook with a substantial number of end notes and images. The process was just more tedious and time-consuming than I thought it would be. This was despite the warnings I had been given by others (including the suggestion that it might be wise to use an aggregator, alluded to in an addendum to a guest post on self-publishing on this blog in October).

I still don't understand why publishing an eBook is a much more tedious and time-consuming process than publishing pdf documents and web pages. No doubt the technology will improve. At this stage, however, direct publishing of eBooks with a lot of notes and images is not a piece of cake.

Do we need to be free to flourish?

I hope that anyone who wants an answer to that question will be able to find it in my book, 'Free to Flourish' which has just been published as a Kindle eBook.

The book can be downloaded free of charge until about mid-night on December 21, 2012 - after which the price will be US $5.00.

Much of the material in the book has appeared as a first draft on this blog at some stage over the last few years. The book refines the main messages and draws them together in a more coherent form in order to make them more readily accessible.

As I wrote the book, I was asked by various people what audience I was writing for. The answer I have given in the Preface is that the book is intended to be read by anyone who has an interest in happiness, politics, or public policy - although different parts of it have been written with different readers in mind. People who only want a broad overview of the book should be able to obtain what they are looking for by reading the first and final chapters. Researchers and students who wish to scrutinise the underlying reasoning and evidence should be able to find plenty to interest them in the notes provided.

 I added that I hope the book will provide a catalyst for further discussion at all levels. If readers send me comments, I will endeavour to respond and may open up further discussion of particular issues on this blog.

Postscript:
If you don't have a Kindle or Kindle app on a tablet, an app for personal computers can be downloaded for free from this site.

Can happiness surveys predict the desire to migrate?

The Gallup organization has found in its surveys that about 15 per cent of the world’s adults would like to move to another country permanently if they had the chance. The rate varies substantially between different parts of the world, with about 38 per cent of adults in Sub-Saharan African countries saying that they would like to move permanently if they were able.

About 80 per cent of those who wish to leave low-income countries would like to go to high-income countries, with the United States the most popular destination in terms of absolute numbers. The desire to move tends to be higher in countries with medium to low human development, according to the UN’s Human Development Index.

Gallup has constructed a Potential Net Migration Index (PNMI) which relates the desire to move into and out of particular countries to their population. The PNMI is the estimated number of adults who would like to move permanently into a country if the opportunity arose, subtracted from the estimated number who would like to move out of it, as a percentage of the total adult population. There are a substantial number of countries with a PNMI score above 100 per cent (which implies that the population would more than double under free migration) and a substantial number with a PNMI score below 50 per cent (which implies that the population would fall below half current levels under free migration).

Can PNMI scores be viewed as indicators of the perceived wellbeing in different societies? Unless we have reason to believe otherwise, it would be reasonable to expect societies with high PNMI scores to have potential to provide high levels of wellbeing and societies with low PNMI scores to provide low levels of wellbeing.

On that basis, we might expect that happiness levels (i.e. indicators of subjective wellbeing) in different countries would predict PNMI scores. If indicators of subjective wellbeing are not good predictors of PNMI scores, we would need to consider the possibility that PNMI scores reflect factors other than wellbeing levels in different countries and/or that wellbeing indicators are biased by cultural or other factors.

The subjective wellbeing indicators that seem most relevant are the Gallup estimates of the percentage of people thriving and suffering in each country. Gallup classifies survey respondents as thriving, struggling or suffering, depending on their evaluations of their current and future lives using the Cantril ladder. The percentages thriving could reasonably be viewed as a ‘pull factor’, encouraging immigration, while the percentages suffering could be viewed as a push factor, encouraging emigration.

I have been able to match the PNMI and life evaluation data for 111 countries. There is some correspondence between countries in which a relatively high proportion of the population is thriving and high PNMI scores. The top 10 countries on both criteria include four countries in common (Sweden, Australia, New Zealand and Canada). Among the countries not included in the top 10 in terms of percentage thriving is Singapore, ranked first in terms of PNMI scores, but with only 34 per cent of the population classified as thriving. Of the countries included in the top 10 in terms of percentage thriving, Brazil had the lowest PNMI score (ranked 59^th ) even though 58 per cent of the population of that country was classified as thriving.

At the other end of the scale, there is no correspondence among the 10 countries with highest levels of suffering and lowest PNMI scores. The 10 countries with lowest PNMI scores are Haiti, Sierra Leone, Zimbabwe, Nigeria, Ethiopia, Liberia, El Salvador, Comoros, Senegal and Ghana (all with scores below -40 per cent). Of the countries included in the top 10 in terms of percentage suffering, Bulgaria (with 45 per cent classified as suffering) had the highest PNMI score (ranked 32^nd i.e. well above Brazil).

For those who are technically minded, the estimated coefficients of a regression analysis explaining PNMI in terms of percentage thriving and percentage suffering had the expected signs, but only the coefficient on the thriving variable was significantly different from zero at the 95 per cent level.

This analysis suggests that happiness levels in different countries are better at predicting the attractiveness of different countries as destinations for migration than at predicting the desire to emigrate. That is consistent with Gallup’s research findings suggesting that people who want to migrate are disproportionately young and educated and more likely to have relatives or friends who have lived in foreign countries.

However, the analysis doesn’t do much to improve my confidence in subjective wellbeing indicators. If 59 per cent of people are thriving in Brazil, why isn’t it a desired destination for migration? Again, if only 34 per cent of the population of Singapore are thriving, why would so many people want to move there?

Why hasn't more use been made of ACSA for measurement of progress?

What is ACSA? It seems to be an acronym for a lot of different things, but the particular ACSA I am referring to is Anamnestic Comparative Self-Assessment. This is an approach to measuring progress which was first suggested by Jan Bernheim about 30 years ago.

The distinctive feature of ACSA is that it asks survey respondents to rate their current wellbeing by comparison with their memory of the best and worst periods of their own lives (with the best period being given a rating of +5 and the worst period being given a rating of -5).

ACSA is an alternative to the conventional question which asks people to rate their current lives using abstract universal anchors. For example, the Cantril scale gives ‘the best possible life’ a rating of 10 and ‘the worst possible life’ a rating of zero.

In terms of measuring progress, ACSA has the merit of using anchors that could reasonably be expected to more stable over time than perceptions of the best possible life. As explained in recent posts (here and here), when people are asked to rate their own lives relative to the best possible life, they are likely to be making that assessment relative to a moving target. If they see their own lives improving in line with their perceptions of the best possible life, they can be expected to give similar ratings to their lives in successive surveys. It should be obvious to everyone that it is a mistake under those circumstances to interpret stable ratings as implying an absence of progress.

A major study comparing results obtained using ACSA and a conventional measure of life satisfaction for a large number of adult hospital patients suggests that ACSA is indeed less subject to biases of various kinds. For example, the results obtained using ACSA were more responsive to a major objective change in the prospects of end-stage liver disease patients following liver transplantation. The conventional measure of life satisfaction did not capture adequately the impact on wellbeing of the life-threatened situation of these patients prior to transplantation, or the fact that transplantation restored them to an almost normal life. The study is reported in Jan Bernheim et al, ‘The potential of anamnestic comparative self-assessment (‘ACSA) to reduce bias in the measurement of subjective well-being’, Journal of Happiness Studies (2006). An ungated article providing a brief discussion of ACSA is available here.

The potential strengths of ACSA relative to conventional measures of life satisfaction are most obvious where the focus of research is on changes in the wellbeing of individuals over time. A potential weakness of ACSA arises in comparing ratings of different individuals, even though research findings suggest that there are common elements in memories of different people concerning the best and worst periods of their lives (the best periods often involve such things as birth of a child and the worst periods such things as unemployment). It seems likely that many people in high-income countries would perceive that the worst periods in their lives were not as bad as those experienced by vast numbers other people in the world. They might also perceive that the best periods of their lives were better than those of people with fewer opportunities.

One possible way to combine the ACSA ratings of different people would be to place them on the same scale as conventional ratings using the Cantril scale.  When I did that for myself, I gave a rating of 8.5 to my current life, a rating of 9.5 to the best period of my life and a rating of 6.0 to the worst period of my life. That implies an ACSA rating of about 2 [10*(8.5-6.0)/(9.5-6.0) – 5]. That is also the ACSA rating I gave to my current life when I asked myself the ACSA question directly. Such introspective exercises don’t necessarily mean much, but this one suggests to me that the underlying concepts used in ACSA are compatible with the Cantril scale. I urge other people to do the exercise to see if they also get sensible ACSA estimates. 

As far as I can see there is no reason why surveys could not ask people to give a rating to the best and worse periods of their own lives on the Cantril scale, immediately after asking them to rate their current lives on that scale. The Cantril scale is far from perfect as a methodology for making interpersonal comparisons of well-being, but the results it provides in that context seem to make more sense than in making comparisons over time. The calculation of ACSA scores in conjunction in longitudinal surveys using the Cantril question provides potential for development of meaningful measures of perceptions of progress.

I don’t know the answer to the question I asked at the beginning of this post. More use should be made of ACSA. It seems to me that including ACSA type questions in longitudinal studies, such as HILDA, has potential to provide useful information.