Is cultural backlash a major determinant of political outcomes in the liberal democracies?

 

In recent years, a major transformation has occurred in the politics of many of the liberal democracies as major political parties have increasingly been challenged, or taken over, by populists. What has brought this about? Can it be attributed to some kind of cultural backlash?

My starting point in this essay is the analysis of Pippa Norris and Ronald Inglehart in their book, Cultural Backlash: Trump, Brexit and Authoritarian Populism (2019). I then consider some problems associated with this analysis, focusing particularly on the authors’ definition of authoritarian values and some critical comments by Armin Schäfer. In the following sections, I consider the relevance of Yasha Mounk’s explanation of Tne Identity Trap, the nature of the backlash to changing economic circumstances, and John Burn-Murdoch’s outline of differences between conservatives in the U.S. and Europe in values and attitudes regarding international cooperation.

The Norris-Inglehart analysis

The book by Norris and Inglehart seemed like a good place to begin considering cultural backlash theory because Ronald Inglehart deserves to be remembered with great respect for his efforts in creating a cultural model which explains a great deal about the reasons why people from different parts of the world often hold widely different views on social and political issues. Inglehart’s cultural model has two dimensions: secular rational values versus traditional values; and self-expression values versus survival values. He documented a shift from materialist values, which emphasize safety and security, to post-materialist values, involving increasing emphasis on individual freedom, occurring as a consequence of ongoing economic growth.

Norris and Inglehart argue that the spread of post-materialist values has induced a backlash among cultural conservatives. The authors do not dismiss explanations of growing support for authoritarian populism which emphasize economic grievances associated with economic globalization, immigration, stagnant real incomes, and perceptions of growing inequality. They find that populist attitudes are strongly influenced by personal experience of economic insecurity and perceptions of the national economy’s performance. However, according to their definition, “authoritarian values” are more common among old people than young people, and are more strongly linked with the respondent’s birth cohort than with economic indicators.

The authors found that anti-immigration attitudes were more strongly linked with authoritarian and populist values than with protecting economic interests. And, even after controlling for a range of attitudes toward immigrants and economic conditions, the respondent’s birth cohort remains the most important predictor of authoritarian values.

Norris and Inglehart believe that “the combination of authoritarian values disguised by populist rhetoric” is “potentially the most dangerous threat to liberal democracy.”

To assess the threat to liberal democracy that may be posed by those values and attitudes it is important to consider how the authors define authoritarian values.

Have authoritarian values been measured correctly?

 The authors conceptualize “authoritarian” values “as a cluster of three related components, emphasizing the importance of (i) conformity (strict adherence to group conventions and traditional customs); (ii) security (safety and protection of the group against risks, justifying strict enforcement and aggression toward outsiders who threaten the security or the accepted group norms); and (iii) loyalty (supporting the group and its leaders).” They view populism “as a style of rhetoric reflecting first-order principles about who should rule, claiming that legitimate power rests with ‘the people’ not the elites.”

The main problem I have with the Norris-Inglehart definition of authoritarian values is that many of the people I know who emphasize conformity to group conventions, group security, and loyalty to the group and its leaders, would be more appropriately labelled as conservatives than as authoritarians. The conventions they seek to uphold are concerned with civility rather than oppression. They emphasize national security because they see it as necessary to avoid becoming the victims of oppression. They display loyalty to the group and elected leaders because they identify as citizens of the nation in which they live.

It seems to me that a more appropriate measure of authoritarian values is implicit in Christian Welzel’s work on emancipative values. The people who hold authoritarian values are those whose values are on the lower end of the scale of emancipative values. Welzel developed the concept of emancipate values to measure the beliefs that people hold about such matters as the importance of personal autonomy, respect for the choices people make in their personal lives, having a say in community decisions, and equality of opportunity. More information about Welzel’s research on emancipative values can be found here.

My understanding is that people who have an authoritarian personality are attracted to the possibility of oppressing others. That is the view of Hans Eysenck, who undertook some pathbreaking work on the personality predictors of political extremism. An important implication of that view is that authoritarian values are not the preserve of either the conservative or progressive side of politics.

That line of reasoning might suggest that the Norris-Inglehart analysis is more relevant to understanding a conservative backlash than the emergence of authoritarian tendencies that might threaten democracies. Nevertheless, as discussed later, there is some evidence that people who identify with the right wing of U.S. politics now have values more akin to Russians and Turks than to the supporters of right wing parties in western Europe.

How much do cultural attitudes vary by age?

In an article entitled “Cultural Backlash? How (Not) to Explain the Rise of Authoritarian Populism”, published in 2021, Armin Schäfer found that, on most issues, people in different age groups have similar cultural attitudes. His analysis suggests that older cohorts are slightly more likely to vote for authoritarian (right wing) parties but less likely to vote for populist ones. His conclusion is that generational replacement is unlikely to attenuate the rise of authoritarian (right wing) populism.

Schäfer does not dismiss cultural explanations of populism. He agrees with Norris and Inglehart that opposition to immigration is linked systematically to authoritarian (conservative) values and a lack of trust in politics.

A backlash to the illiberalism of progressives

 It is common for the spread of post-materialist values to be accompanied by conservative resistance, but much of that resistance seems to dissipate over time. Many cultural conservatives now seem to have accepted, however reluctantly, some of the social changes that they strongly opposed a few decades ago e.g. divorce, pre-marital sex and legalization of homosexuality, and they now also seem to be going through the process of accepting other social changes, such as same sex marriage.

In my view, it is the authoritarian tendencies of many progressives that has promoted a voter backlash, rather than the spread of post-materialist values. The best discussion I have read about the authoritarian tendencies of progressives has been provided by Yascha Mounk in his book, The Identity Trap, published in 2023. Mounk does not refer explicitly to “authoritarian tendencies” but the illiberalism that he discusses amounts to the same thing in my view.

In writing about what he refers to the “identity synthesis”, Mounk recognizes that its advocates are seeking to remedy serious injustices affecting marginalized groups that have historically suffered “terrible forms of discrimination”.  The identity synthesis is concerned with many different kinds of groups including those related to race, gender, religion, sexual orientation, and disability.  The distinguishing feature of the identity thesis is that its advocates reject neutral rules like equal opportunity and free speech in favour of action to promote the interests of particular groups. According to this thesis, the way the state treats each citizen – and how citizens treat each other – should depend on the identity group to which they belong.

Mounk’s main point is that the identity synthesis will ultimately prove counterproductive: 

“Despite the good intentions of its proponents, it undermines progress toward genuine equality between members of different groups. In the process, it also subverts other goals we all have reasons to care about, like the stability of diverse democracies.”

The identity synthesis subverts the stability of democracies because it makes it harder for people to broaden their allegiances beyond a particular identity. It is a political trap because it makes it harder to sustain diverse societies whose citizens trust and respect each other. It “pits rigid identity groups against each other in a zero-sum battle for resources and recognition.”

Much of Mounk’s book is devoted to a philosophical discussion of how the identity synthesis evolved. The story he tells is of a short march through the institutions, associated with postmodernism, rather than the long march of cultural Marxism. He suggests that since the identity synthesis is inherently about ongoing tension between different identity groups it lacks Marxism’s utopian promise of eventually abolishing all class distinctions.

There has also been a backlash to the authoritarian tendencies within the environmental movement. Although environmental activism is not part of the identity synthesis discussed by Mounk, he makes the interesting observation that in embracing “intersectionality” many voluntary organisations have broadened their missions in line with the idea that all forms of oppression are connected. He gives the Sierra Club as an example.

What about the economy?

The analysis in the preceding essay on this blog leads me to suspect that the longer-term slowdown in economic growth in the liberal democracies might be more important in generating support for populist policies than are grievances that can be related directly to import competition or immigration. Import competition and immigration may just be convenient scapegoats.

The preceding essay shows:

• The perception of having a lower standard of living than parents at a comparable age has a substantial adverse impact on life satisfaction ratings.
• Perceptions of standard of living relative to parents are positively related to past economic growth experience of the countries in which people live.
• In the high-income countries, low growth has a greater adverse impact on young peoples’ perceptions of their standard of living relative to parents than on the corresponding perceptions of old people.

A backlash to internationalism?

John Burn-Murdoch, a researcher who works for the Financial Times, recently made an international comparison of the values of people associated with different political parties in article entitled ‘Why the Maga mindset is different’ (March 7, 2025). His analysis, using data from the World Values Survey, suggests that in many respects (including attitudes to international cooperation) the values of people who identify with the U.S. right wing are closer to the values of people in Turkey, Russia, and China than to those who identify with right wing parties in Europe, or with the U.S. left. His analysis also suggests, however, that “the US Republicans of 20 years ago were no keener on autocracy than the average Canadian or Western European – and just as supportive of international co-operation.”

Perhaps that change of attitudes reflects a cultural backlash that can be partly attributed to 9/11 and the outcomes of the Iraq and Afghan wars. It may also be partly attributable to increasing dissatisfaction with the performance of international organisations, and a perception that U.S. taxpayers have been making excessive contributions to those organisations.

It is important to note that even where a substantial proportion of the population of a country endorses authoritarian values, that does not necessarily result in authoritarian political institutions. That finding emerges from some analysis published on my blog in 2023 in an essay entitled:  “To what extent do international differences in personal freedom reflect people’s values?”  The analysis uses Christian Welzel’s emancipative values data from the World Values Survey and personal freedom data from Cato. It indicates that international differences in personal freedom do broadly reflect the prevalence of emancipative values (the opposite of authoritarian values). However, there are many outliers. For example, personal freedom in China and Iran is lower than might be predicted solely on the basis of the prevalence of emancipative values, whereas personal freedom in Armenia, Georgia, Cyprus and Taiwan is higher than might be predicted on that basis.

Personal freedom in the U.S. seems broadly consistent with the overall prevalence of emancipative values in that country (including both the left and right wings). The current U.S. government is clearly seeking to implement a major change in the direction of many government policies. I am not yet persuaded, however, that its actions will have a substantial adverse impact on the institutions of liberal democracy. 

Conclusions

Pippa Norris and Ronald Inglehart argue that the spread of post-materialist values has induced a cultural backlash among cultural conservatives. On that basis they suggest that the combination of authoritarianism and populist rhetoric is a threat to liberal democracy.

In my view, Norris and Inglehart were mistaken in attributing cultural backlash to the spread of post-materialist values. It would be more correct to attribute cultural backlash to the illiberalism of progressives who have been advocating what Yascha Mounk has described as the identity synthesis. The identity synthesis has provoked a backlash because it rejects neutral rules like equal opportunity and free speech in favour of action to promote the interests of particular groups that have suffered from discrimination in the past.

Economic grievances play an important role in encouraging people to support policy remedies proposed by populists. My previous research has highlighted the adverse impact that slower economic growth may have on life satisfaction. I suspect that the longer-term slowdown in economic growth in the liberal democracies might be more important in generating support for populist policies than are grievances that can be related directly to the impact of import competition or immigration.

Some recent research has suggested that over the last 20 years the values held by people who identify with the right wing of U.S. politics has moved closer to the values of people in Turkey, Russia and China than to people who identify with the right wing of politics in Europe. It remains to be seen what impact, if any, this apparent retreat from classical liberal values will have on the institutions of liberal democracy in the United States.

How difficult would it be for individuals to adjust to zero economic growth?

 

It would not be difficult for governments to achieve zero economic growth. They would just need to do more of the things that they are doing at present to slow down the adoption of new technology, create policy uncertainty, protect inefficient firms and industries from competition, and reduce the incentives for people to work. I could make a more detailed list of policies they could adopt, but I am not in the business of advising politicians about how to achieve zero growth.

Those who argue for lower economic growth don’t talk much about adverse psychological impacts that people might experience as a consequence. They seem to assume that if economic growth was stopped, average life satisfaction would stay where it is now. The basis for that assumption is that in high-income countries, further increases in income offer negligible benefits in terms of increased life satisfaction. That is consistent with the views of Richard Easterlin, who was made famous by his pathbreaking research on the relationship between economic growth and indicators of subjective well-being. Easterlin argues:

“At a point in time, happiness varies directly with income both among and within nations, but over time the long term growth rates of happiness and income are not significantly related.”

That passage is quoted in an article by Michael Plant which provides quite a strong defense of Easterlin’s position.

In my view, Easterlin is broadly correct. As incomes rise, additional economic growth can be expected to make a progressively smaller contribution to psychological well-being (as commonly measured by average life satisfaction ratings). Nevertheless, people may have good reasons to seek to have higher incomes. As I discussed in Chapter 1 of Freedom, Progress, and Human Flourishing, psychological well-being is only one of the goods of a flourishing human.

However, the main point I propose to make in this essay is that adoption of policies to achieve zero economic growth would be likely to pose substantial psychic costs (psychological adjustment costs) for many people as they are forced to revise their expectations downwards. I begin the essay by discussing international data on the perceptions that people have about their standard of living relative to their parents and then link that data to average life satisfaction.

1.        Are perceptions of standard of living relative to parents related to economic growth?

In the latest round of the World Values Survey (WVS 2017-22) respondents were asked the following question about their standard of living: “Comparing your standard of living with your parents’ standard of living when they were about your age, would you say that you are better off, worse off or about the same?” (I downloaded that data for as many countries as possible using the WVS’s excellent facility for online analysis.)

Matching the WVS data with World Bank data on per capita income (NY.GDP.PCAP.PP.KD) and rate of growth in per capita income (NY.GDP.PCAP.KD.ZG) left me with a data set covering 63 countries. I used income data for 2002, and growth data for the period from 2002 to 2022. The reasoning behind that was to separate the growth experience prior to 2002 (reflected in income levels for 2002) from subsequent growth experience.

(It would have been nice to be able to conduct this analysis using a larger data set, but beggars can’t be choosers. I hope that one day someone will attempt to replicate and extend the study using a data set for a larger number of countries.)

Countries were allocated to four groups of approximately equal size:

• Low-income, low growth e.g. Pakistan, Kenya
• Low-income, high growth e.g. China, Indonesia, India
• High-income, low growth e.g. U.S.A., Germany, Australia
• High-income, high growth e.g. South Korea, Singapore.

The average percentage of those who consider themselves to be better off than their parents at a comparable age is shown in Figure 1a. As might be expected, a higher percentage of people are in the “better off” category in the high-income and high growth countries.

Figure 1b shows that the percentages in the “worse off” category are lowest in the high income and high growth countries.

Figure 1c shows that the percentage who are “about the same” is higher in the low growth countries than in the high growth countries.

Overall, this analysis suggests that perceptions of standard of living relative to parents are positively related to past economic growth experience of the countries in which people live. Historical growth experience, reflected in per capita income levels in 2002, and more recent growth experience over the last 20 years are both relevant.

2.        Do perceptions of standard of living relative to parents differ according to the age of respondents?

As might be expected, Figure 2a shows that in the high income, low growth countries older people are less adversely affected by low growth than are young people. The fact that more than half of respondents aged 50+ still perceive their standard of living to be better than that of their parents, presumably reflects the benefits of higher economic growth rates earlier in their working lives.

The picture presented in Figure 2b is consistent with that in Figure 2a.

Figure 2c indicates that there is not much difference between age groups among respondents who perceive that their standard of living is about the same as that of their parents.

Overall, perceptions of standard of living relative to parents do differ somewhat according to the age of respondents. In particular, in the high-income countries, low growth has a greater adverse impact on young people than on old people.

3.        Are life satisfaction ratings influenced by perceptions of standard of living relative to parents?

Figure 3 shows average life satisfaction ratings for each of the four categories of countries and each of the three categories of responses to the question about standard of living relative to parents.

Several observations may be made:

First, average life satisfaction ratings are higher for the high-income, low growth group than for other countries. It is somewhat surprising that life satisfaction is not as high, or higher in the high-income, high growth group. It might be interesting to speculate about that result, but my focus is on the question of whether perceptions of standard of living relative to parents influence life satisfaction ratings.

Second, average life satisfaction ratings of those who perceive their standard of living to be about the same as their parents are not much lower than for those who perceive their standard of living to be higher than that of their parents.

Third, average life satisfaction ratings of those who perceive their standard of living to be lower than that of their parents are substantially lower than for those who perceive their standard of living to be higher than that of their parents. That is true for all four groups of countries.

The important point to note is that the perception of having a lower standard of living than parents had at a comparable age has a substantial adverse impact on life satisfaction ratings.

Implications

The implications of the observed relationship between perceptions of standard of living relative to parents at a comparable age and economic growth experience are obvious. Lower economic growth is likely to result in increasing percentages of people having lower living standards than their parents. If economic growth is brought to a halt, the percentages who perceive that their living standards are lower than those of their parents would presumably end up approximately equal to the percentages who perceive that their incomes are higher than those of their parents.  

The implications for average life satisfaction of an increase in percentages who feel worse off than their parents at a comparable age are also obvious from the analysis presented above. An increase in the percentage of people who perceive that they have a lower standard of living than their parents is likely to result in a decline in average life satisfaction. The extent and duration of the associated decline in psychological well-being could be expected to vary depending on the resilience of individuals.

The analysis suggests that the psychic costs of adjustment to zero economic growth would initially fall most heavily on young people. In countries where per capita incomes are relatively high, older members of the population have been able to retain the benefits of higher economic growth that occurred earlier in their working lives.

In an earlier study focusing on Australia I found that in the 18-54 years group 33% felt better off than their parents; 48% felt worse off, and 19% felt that their incomes were about the same as their parents’ incomes at a comparable age. Consistent with the findings of the current study, those who felt worse off than their parents had substantially lower life satisfaction.

The Australian study looked more deeply at the group who feel worse-off than their parents, to observe the extent to which their life satisfaction experiences interacted with their resilience. As might be expected, the results indicated that people with relatively high resilience were able to maintain relatively high life satisfaction despite feeling worse off than their parents were at a comparable age.

Implications of three different kinds follow from acknowledging that lower economic growth causes an increasing proportion of the population to experience the psychic costs associated with disappointed expectations.

First, at an individual level, those affected are posed with the problem of how to adjust to the new set of circumstances. They may need the support of family and friends, and possibly professional help, to moderate the psychic costs involved.

Second, governments, and those advising them, need to consider whether there are more sensible ways to pursue policy objectives. The psychic costs associated with zero economic growth make this outcome less desirable, irrespective of whether it is pursued deliberately or occurs as a consequence of the incompetence of those responsible for economic policies.

Third, observers of interactions within social and economic systems need to consider likely responses of voters who are disappointed that it has become more difficult to achieve the goal of being able to maintain a standard of living at least as high as that of their parents. Voters can be expected to blame government policies for their predicament. From a social science perspective, the interesting question is whether government policy responses are more likely to restore economic growth or make the problem worse.

Conclusions

This essay has focused on the likely impact on average life satisfaction at a national level of policies to achieve zero economic growth. Data from the World Values Survey has been used to examine the relationship between the perceptions of respondents about their standard of living relative to their parents at a comparable age and economic growth in the countries in which they reside. That data has then been linked to average life satisfaction.

The main findings are:

Perceptions of standard of living relative to parents are positively related to past economic growth experience of the countries in which people live.

In the high-income countries, low growth has a greater adverse impact on young peoples’ perceptions of their standard of living relative to parents than on the corresponding perceptions of old people.

The perception of having a lower standard of living than parents at a comparable age has a substantial adverse impact on life satisfaction ratings.

These findings imply that lower economic growth rates would be likely to result in an increasing proportion of the population having lower living standards than their parents, and hence, lower average life satisfaction. The psychic costs of adjustment to zero economic growth would initially fall most heavily on young people.

Zero economic growth would have implications for individuals, governments and social scientists:

• At an individual level, those whose expectations have been disappointed are posed with the problem of how to adjust.
• Governments and their advisors are posed with the problem of considering whether there are more sensible ways of pursuing policy objectives.
• Social scientists are posed with the problem of assessing whether voters in different countries are more likely to respond in ways that will fix the problem by restoring economic growth, or to make it worse by favoring policies that will lead to economic decline.

The problems of psychological adjustment to lower economic growth should no longer be ignored.

Addendum

I have received the following comment by email from Arthur Grimes, Senior Fellow, Motu, Wellington, New Zealand:

"This is an excellent article - thanks for the contribution to understanding these issues.

Another angle is to think about how people's life satisfaction reacts when incomes in their country grow more slowly than comparable and/or neighboring countries. There are a couple of studies that show an analogous situation to your results; i.e. people in more slowly growing countries feel worse off (in subjective wellbeing terms) than do people in higher growth countries."

My response:

One of the articles that Arthur referred to is: Arthur Grimes and Marc Reinhardt, ‘Relative Income, Subjective Wellbeing and the Easterlin Paradox: Intra- and Inter -national Comparisons’, published as Chapter 4 in: Mariano Rojas (Ed.) The Economics of Happiness: How the Easterlin Paradox Transformed Our Understanding of Well-Being and Progress (Switzerland: Springer Nature, 2019).

The abstract of the article is as follows:

“We extend the Easterlin Paradox (EP) literature in two key respects. First, we test whether income comparisons matter for subjective wellbeing both when own incomes are compared with others within the country (intra-national) and with incomes across countries (inter-national). Second, we test whether these effects differ by settlement-type (rural through to large cities) and by country-type (developed and transitional). We confirm the intra-national EP prediction that subjective wellbeing is unchanged by an equi-proportionate rise in intra-country incomes across all developed country settlement-types. This is also the case for rural areas in transitional countries but not for larger settlements in those countries. International income comparisons are important for people’s subjective wellbeing across all country-settlement-types. Policy-makers must therefore consider their citizens’ incomes in an international context and cannot restrict attention solely to the intra-national income distribution.”

In combination with my results, the findings of the article suggest to me that a range of different reference points are relevant to life satisfaction ratings. Arthur has provided another reason to expect people in more slowly growing countries to feel worse off (in subjective wellbeing terms) than do people in higher growth countries.   

Is Alexander Hamilton's ideal of a modern commercial republic still relevant today?

 

Alexander Hamilton was one of the Founding Fathers of the United States. He served as secretary to the Treasury from 1789 to 1795 during the presidency of George Washington.

I knew little about Alexander Hamilton’s contribution to American economic policy before reading Samuel Gregg’s book, The Next American Economy: Nation, State, and Markets in an Uncertain World, 2022. Gregg suggests that America faces a choice between a form of state capitalism – top-down interventionism focused on achieving political objectives such as greater economic security for specific groups and “national security” – and a free market economy. He argues that in making the case for free markets it is helpful to take another look at the ideal of a modern commercial republic as espoused by Alexander Hamilton.

Centralization of powers

Prior to reading Gregg’s book, I knew that Hamilton had argued successfully for greater centralization of government powers than prevailed in the original confederation. On that basis, I had entertained the idea that he might possibly have been responsible for much that is wrong with the U.S. today.

Gregg presents a more positive view of Hamilton’s contribution. He suggests that integration of the states into a more unified commercial republic made it easier for Hamilton to apply principles of free trade among the states and between the U.S. and other countries.

Gregg’s line of reasoning poses a challenge both to libertarian globalists, who see national governments as the source of barriers to the functioning of free markets, and to economic nationalists who want governments to prevent foreign economic competition because they see it as a threat to national sovereignty. He challenges libertarian globalists by suggesting that “failure by the government to smooth the economic ups and downs which are part of life in a market economy risks opening the door to political movements that have no particular regard for human freedom”. He challenges economic nationalists by suggesting that tariffs and other measures that protect of American industry from foreign competition are harmful to Americans.

 It isn’t necessary for libertarian globalists, like myself, to abandon utopian thinking in order to see merit in effective unilateral action by national governments to promote free trade. At a national level, the case for free trade rests on it providing individual citizens and their descendants with the prospect of better opportunities than would otherwise be available to them.

To eliminate the excesses of statism, it is necessary for political leaders to exercise statecraft (or what Adam Smith and David Hume referred to as “the science of the legislator”. As Gregg puts it Smith and Hume recognized that:

 “the knowledge furnished by … integration of moral, political, and economic inquiry needed to be brought to bear upon society by statesmen and governments in the interests of its improvement”.

Gregg notes that although Edmund Burke’s involvement in economic policy was “attuned to political realities” he leaned strongly towards promoting greater commercial freedom within Britain’s empire and between Britain and other nations.

America’s Founding Fathers, including Alexander Hamilton, were also influenced by Adam Smith and David Hume.

Hamilton’s vision of a commercial republic

Samuel Gregg explains how Hamilton advanced his vision of a commercial republic in his contributions to the Federalist Papers and in his role as secretary to the Treasury. Hamilton’s vision of a modern civilized nation combined republican government and a private enterprise economy, with merchants subject to the discipline of competitive markets. He hints that character traits that make for commercial success – industry, innovation, economy, self-restraint, honesty, prudence – are also republican virtues.

Hamilton argued for free trade between the states and for revenue tariffs only on international trade. He suggested that tariffs “force industry out of its more natural channels into others in which it flows with less advantage”. He maintained that trade policy should be driven by national interest and was adamantly opposed to use of trade sanctions as an instrument of foreign policy.

What next?

Samuel Gregg ends his book by acknowledging that he doesn’t know whether there is a real possibility that an American commercial republic could emerge to shape America’s future. He hopes that it could on the basis that he can “see no reason why America cannot embrace the habits, incentives, and disciplines associated with markets while also grounding them in the language, norms, and virtues of the American experiment”.

Since 2022, when Gregg’s book was published, it has become clearer that the U.S. is likely to continue, for a few more years at least, down the path towards greater international trade protectionism.  The choice that the two major political parties are offering voters in the 2024 presidential election certainly does not include a candidate offering an alternative to higher trade barriers.

Unfortunately, the adverse impacts of increased trade protectionism in the U.S. cannot be guaranteed to result in a strong impetus for policy reversal. The U.S. economy is sufficiently large and diverse that increased barriers to international trade are likely to have relatively minor adverse impacts by comparison with those that would occur in most other countries if they followed similar policies.

It looks to me as though trade liberalisation is unlikely to occur in the U.S. until influential politicians come to see merit, from a foreign policy perspective, in supporting multilateral efforts to encourage trade among countries that have more than minimal regard for free market principles.

Meanwhile, Samuel Gregg’s book will hopefully be widely read in other countries where some current political leaders may be more receptive to Alexander Hamilton’s vision of a commercial republic based on free market principles.

Conclusion

Samuel Gregg’s book, The Next American Economy, urges Americans to adopt the ideal of a modern commercial republic, as originally espoused by Alexander Hamilton. Hamilton argued for the U.S. to adopt, unilaterally, the principle of free international trade on the grounds that this would serve the economic interests of Americans and promote republican virtues.

Unfortunately, American political leaders do not currently seem to be in the mood to re-endorse Hamilton’s vision of a modern commercial republic.

Hopefully, Gregg’s book will be widely read in other countries where some political leaders may be receptive to messages about the contemporary relevance of the role that free market polices played at an early stage in the economic and social development of the United States.

Does stakeholder capitalism contribute to human flourishing?

 

Many people reading this are likely to view the use of stakeholder terminology by business leaders as little more than a public relations tool. That is certainly how I have viewed it in the past. If you are a business owner, or executive, who wants to encourage employees, suppliers, customers, and community members to feel loyalty to your business, it makes sense to acknowledge that they may also have a stake in seeing it prosper. And it does no harm to remind governments of their stake in the prosperity of your business via its contributions to tax revenue.

However, I have recently come to associate stakeholder terminology with stakeholder capitalism. That ideology has close links to the concept of corporate social responsibility (CSR) and the increased tendency of businesses to seek rewards from governments for pursuit of environmental and social goals (ESG). Reading about stakeholder capitalism has added to my previously expressed concerns that such interactions between business and governments are leading liberal democracies more deeply into a corporatist quagmire.

Stakeholder capitalism

Michael Rectenwald’s book, The Great Reset and the Struggle for Liberty, has persuaded me that in advocating stakeholder capitalism, Klaus Schwab, the founder of the World Economic Forum (WEF), has in mind a corpus of ideas and policies that are fundamentally opposed to free markets and classical liberalism. Moreover, the WEF may have sufficient influence among powerful elites to eliminate the already dwindling influence that classical liberalism has been having on public policy.

Rectenwald’s book was written in response to a book by Klaus Schwab and Thierry Malleret entitled Covid-19: The Great Reset, which was published in 2020. Rectenwald draws attention to the open espousal of policies opposed to free markets in that book. Schwab and Malleret welcomed the possibility that governments might take advantage of the pandemic “to permanently increase their role”, and eliminate classical liberalism, which they refer to as neoliberalism. They write:

“COVID-19 is likely to sound the death knell of neoliberalism, a corpus of ideas and policies that can loosely be defined as favouring competition over solidarity, creative destruction over government intervention and economic growth over social welfare. For a number of years, the neoliberal doctrine has been on the wane, with many commentators, business leaders and policy-makers increasingly denouncing its “market fetishism”, but COVID-19 brought the coup de grâce.”

They go on to predict:

“Shareholder value will become a secondary consideration, bringing to the fore the primacy of stakeholder capitalism.”

Klaus Schwab has been advocating stakeholder capitalism for over 50 years, and has been influential in having that concept endorsed at international meetings of powerful people from business and government. The first Davos Manifesto, signed in 1973 states:

“The purpose of professional management is to serve clients, shareholders, workers and employees, as well as societies, and to harmonize the different interests of the stakeholders.”

The 2020 Davos Manifesto is titled: “The Universal Purpose of a Company in the Fourth Industrial Revolution”. It includes similar sentiments to the 1973 Manifesto, but goes on to state, among other things:

“B. A company is more than an economic unit generating wealth. It fulfils human and societal objectives as part of the broader social system. Performance must be measured not only on the return to shareholders, but also on how it achieves its environmental, social and good governance objectives. Executive remuneration should reflect stakeholder responsibility.”

Some CEOs would welcome a long muddled list of performance objectives because it offers them the opportunity to “do their own thing” and provide ready-made excuses for poor performance. Others would prefer to see governments pursue social and environmental objectives by more efficient mechanisms, and to have their own performance judged according to more tangible benefits to shareholders. How does the WEF propose to encourage compliance with its Manifesto?

The WEF’s ESG Index

The WEF published a report in 2020 setting out metrics for measuring company performance with regard to ESG goals. The title of the report is  Measuring Stakeholder Capitalism: Towards Common Metrics and Consistent Reporting of Sustainable Value Creation.

A mechanism for grading companies in terms of their environmental, social, and governance practices and plans might be thought to offer useful information to investors and consumers who concerned about the environmental and social impacts of their decisions. However, Rectenwald points out that it also has potential implications for interactions between business and government:

“Woke planners wield the Environmental, Social, and Governance (ESG) Index to reward the in-group and to squeeze non-woke players out of business.”

Ideological reach

In a recent Newsweek article, Jon Schweppe asks, Why did corporations go ‘woke’? His response, in brief, is that “this is part ideology, part price of admittance to an elite club, and part protection racket – doing everything one can to avoid upsetting the mob”.

Rectenwald’s book suggests to me that the WEF should come to mind following any mention of “ideology” and “an elite club” in this context. The corporate partners of the WEF include over 1000 of the world's largest business organisations. The annual meeting of the WEF in Davos is an invitation-only event but is widely reported in the media. Many notable political leaders, journalists etc. have been members of the Forum of Young Global Leaders, which is reserved for people under 40 years of age who show promise of global leadership. In addition, the WEF’s Global Shapers movement, a training camp for young change-makers (under 30 years old) has over 10, 000 active members.

Implications

Rectenwald points out that because ESG is “an impressionistic, qualitative, metric” it exposes business leaders and companies to the whims of woke arbiters. He cites the recent experience of Elon Musk who has been unfairly besmirched because he may have benefited from an emerald mine owned by his father in South Africa during the apartheid era. He sums up:

“In today’s political economy, satisfying shareholders, employees, and customers to earn profits has become less important for corporations than ingratiating the woke cartel and the governments that support it.”

Rectenwald’s book goes on to discuss possible implications for individual liberty of potential innovations such as an individual carbon footprint tracker, but in this essay I want to stick with the implications of stakeholder capitalism.

The Hayek quote at the beginning of the essay suggests another important implication of stakeholder capitalism. The quoted passage is from Law, Legislation, and Liberty (v3, p 82). The context of the quote is a paragraph in which Hayek is responding to the idea that large corporations should be required to consider the public or social interest. He suggests that “as long as the large corporation has the one overriding duty of administering the resources under its control as trustee for its shareholders its hands are largely tied; and it will have no arbitrary power to benefit this or that particular interest”. The paragraph ends by suggesting that obliging large corporations to consider the public interest gives them uncontrollable power that “would inevitably be made the subject of increasing public control”.

There is also reason for concern that obliging corporate managers to adhere to ESG will make them less accountable for productivity performance of enterprises because it will be difficult for company boards to assess the veracity of claims that performance has been adversely affected by ESG. Wokeness can be expected to provide a cover for inefficiency.

I acknowledge that stakeholder capitalism may have some positive implications for human flourishing, that should be offset against the negative implications discussed above. For example, in my book Freedom, Progress, and HumanFlourishing, I note that the difficulty that governments have been experiencing in agreeing upon concerted international action to combat climate change was ameliorated by the actions of business organisations in planning for a carbon free future.

Nevertheless, as I also argue in that book, there is more reason to be concerned about the implications of declining productivity growth than about climate change. By further reducing productivity growth, stakeholder capitalism seems likely to cause a great deal of economic misery.

Unfortunately, major economic crises will probably need to be endured before political leaders inspired by classical liberalism emerge once again to implement the public policy reforms that are needed to restore free markets.

Where have the supporters of capitalism gone?

 

Cartoon by Peter Nicholson from “The Australian” newspaper: www.nicholsoncartoons.com.au

Some erstwhile supporters of capitalism probably don’t realize that they have gone missing. They still support private ownership of property and businesses, and may claim to see merit in the profit motive. However, they overlook that capitalism also involves “prices, production, and the distribution of goods that are determined mainly by competition in a free market”.

The quoted words are from the Merriam-Webster definition of capitalism. Use of a definition from an American dictionary seems appropriate because the supporters of capitalism who have gone missing seem to me to be mainly Americans. That is unfortunate because Americans were once the world’s strongest supporters of capitalism.

In Australia, most of the people I hear talking about capitalism seem to use it as a term of disparagement. The people who support capitalism talk about free enterprise and economic freedom.

I have the impression that it is fairly common outside of America for supporters of capitalism to avoid using the word because it is commonly viewed as a term of disparagement. That may stem from the word’s origins. When I was growing up, someone told me that Karl Marx had invented the word. That is not correct. Marx rarely used the word. He preferred to describe capitalism as “the capitalist mode of production”. Nevertheless, even in America the term was apparently considered to be a socialist expression until well into the 20^th century.

In the latter half of the 20^th century, the strongest supporters of capitalism had no qualms about using the word. Milton Friedman used the word in the title of a book, Capitalism and Freedom. Friedman made it clear that he was writing about “competitive capitalism – the organisation of the bulk of economic activity through private enterprise operating in a free market”. Ayn Rand used the word in the title of a book, Capitalism: The Unknown Ideal. She defined capitalism as “a social system based on the recognition of individual rights, including property rights, in which all property is privately owned”.

Where have America’s supporters of capitalism gone? Johan Norberg prompted me to think about that question as I was reading his latest book, The Capitalist Manifesto: Why the Global Free Market Will Save the World. This book is a follow-up to In Defence of Global Capitalism, which Norberg wrote about 20 years ago. Globalization has now become a dirty word to many erstwhile supporters of capitalism, but Norberg remains a strong defender of global capitalism.

Who opposes the free market?

One of the most interesting contributions of Norberg’s new book is his account of the changing opposition to the ideal of a global free market. Norberg wrote In Defence of Global Capitalism to counter the arguments of left-wing activists who mistakenly believed that free trade, foreign investment, and multinational corporations were making the world’s poor even poorer. George Monbiot, Oxfam, Bono etc. eventually began to see some merit in free trade, but opposition then migrated to economic nationalists on the conservative side of the political spectrum.

Norberg suggests that the opponents of globalization share an underlying misconception that it is a zero-sum game – someone’s gain is another one’s loss:

“The worldview is the same, the roles are just reversed – twenty years ago free trade was considered bad because we exploited them, now it is considered bad because they exploit us.”

Norberg seems to assume that most readers will already understand why free trade is a positive-sum game – beneficial to both importers and exporters. He uses colourful illustrations to reinforce the point:

“Free trade allows the farmer to grow a new mobile phone in his wheat field, the textile worker can sew a new motorbike and the author can (if lucky) write a holiday trip to Tuscany.”

The author argues that free enterprise is primarily about “opening the dams of human creativity – to let everyone participate and test their ideas and see if they work”.

The opposition of economic nationalists to free trade is associated with the narrative that during the early years of the 21^st century, cheap imports from China caused deindustrialization and wage stagnation in the United States.  Norberg’s most important contribution seems to me to be in challenging that narrative. He makes the point that the loss of jobs in manufacturing is attributable largely to automation rather than import competition. He suggests that the slow-down in wages growth in the US dates from the mid-1970s, reflecting a necessary correction of cost levels because wages had previous been growing faster than productivity. The Rust Belt apparently lost more jobs in the decades before globalization reached the US, than it has in recent decades. The share of manufacturing jobs in the US declined more rapidly prior to 2001, when China was admitted to the World Trade Organisation (WTO), than it has in the decades since then.

 Fear of China

Economic nationalists suggest that the involvement of China in international supply chains has been particularly problematic because of the theft of technology. Norberg points out that China has been by no means unique in that respect. The US itself apparently once had a policy of smuggling inventions and bribing European artisans to reveal their secrets. There is evidence that the Chinese government has a relatively good track record in following WTO rulings relating to disputes about intellectual property and government subsidies.

Norberg acknowledges the potential for Chinese investment in digital and physical infrastructure to pose a security threat because the Chinese government views Chinese companies as its agents. He points out that this does not mean that the US and its allies were wrong to encourage China to open up to the outside world. He suggests that if China had not opened up, it is much more likely that the Chinese people would have generally perceived Westerners as irreconcilable opponents. He fears that use of trade barriers to isolate China could strengthen the most reactionary and nationalist forces in China.    

Leviathan’s helpers

Where have the capitalists gone? Many business owners and executives now seem to spend less time on conventional entrepreneurial activities than on seeking to ingratiate themselves with politicians and bureaucrats who are engaged in active industrial policy.  

The chapter in The Capitalist Manifesto entitled “Picking Losers” should be of particular interest to Jim Chalmers, Australia’s Treasurer. In his article in The Monthly (Feb 2023) Chalmers wrote:

“As the influential economist Mariana Mazzucato has explored in her work, markets built in partnership through the efforts of business, labour and government are still the best mechanism we have to efficiently and effectively direct resources.”  

Johan Norberg has quite a lot to say about Mariana Mazzucato’s naïve views. I will not attempt to provide a summary here because it might spoil the fun for readers. However, I particularly liked this sentence:

 “Governments are bad at picking winners, but losers are good at picking governments.”

That observation seems particularly relevant to Australia at present.

Concluding remarks

In focusing on reasons why support for capitalism has declined, I have failed to mention many of the virtues of capitalism discussed in The Capitalist Manifesto. For example, I was particularly interested in what Johan Norberg had to say about the relationship between capitalism and various aspects of happiness, in his chapter on “the meaning of life”.

I began by noting that many supporters of capitalism are reluctant to use the word because socialists have historically used it as a term of disparagement. I commend Johan Norberg for writing a capitalist manifesto. In doing that he is following in the footsteps of great advocates of economic freedom who had no qualms in talking about the virtues of capitalism.

In this book, Norberg has provided an interesting account of how many erstwhile supporters of capitalism have come to oppose global free markets. The most important contribution of the book, in my view, is the challenge it offers to the narrative that cheap imports from China have caused deindustrialization and wage stagnation in the United States.

What happened to creative capitalism?

 

The question I have posed above strikes me as being delightfully ambiguous. It could be asking what happened to bring to an end the era in which creative capitalism brought about high rates of productivity growth. Alternatively, it could be asking what happened to the concept of “creative capitalism” that Bill Gates presented to the World Economic Forum (WEF) in 2008.

My focus here is on the second interpretation, but I will end up discussing what has happened to the creativity of capitalism in the more traditional sense.

Why am I interested in the particular form of corporate social responsibility (CSR) that Bill Gates referred to as “creative capitalism”? I don’t hear the Gates concept being much talked about these days, but I think that variants of this form of CSR have become more common over the last decade or so. It is worth considering whether Gates’ approach to CSR is changing corporate sectors in ways that may directly hamper the traditional creativity of capitalism, or indirectly hamper it via impacts on economic policies pursued by governments.

That is why I decided that the time had come to read Creative Capitalism, a book edited by Michael Kinsley, which was published in 2008. The book consists mainly of comments by eminent economists on the “creative capitalism” concept that Bill Gates presented to the WEF. I should confess at this point that deciding to read the book didn’t require me to judge that it might be worth buying. A copy was given to me last year by a friend who was downsizing his library. The book was sitting in my “unread” pile for many months waiting for me to show some interest. I am now glad I read it!

In the next section I will outline Gates’ concept and briefly discuss the different reactions of economists writing 14 years ago. That will be followed by consideration of possible consequences of changes in the nature of capitalism that seem to stem from Gates’ concept and similar ideas.

Gates’ concept

Bill Gates advocated a new approach to capitalism in which businesses would give more attention to recognition and reputation. As he put it:

“Recognition enhances a company’s reputation and appeals to customers; above all it attracts good people to the organisation. As such, recognition triggers a market-based reward for good behavior.”

Gates advanced this view in the context of considering how self-interest could be harnessed to provide more rapid improvement in the well-being of poor people. However, pursuit of recognition seems to have become a strong motivator for the environmental and social objectives that are increasingly espoused by corporates. Gates does not mention the potential for pursuit of recognition for good behavior to have a positive influence on investors, but that also seems to have emerged as an important factor in recent years.

My review of the contributions of commentators is highly selective. I just focus here on what I see as the main points that were raised.

Some of the commentators suggested that entrepreneurs with philanthropic objectives might do better to do what Gates did, rather than to follow the approach he advocated in his speech to the WEF. Like some others before him, Gates pursued profits until he become extraordinarily wealthy and then established a foundation to pursue philanthropic objectives. An argument in support of that approach is that the pursuit of multiple “bottom lines” by companies adds to the difficulty of measuring their performance to ensure that executives can be held accountable for outcomes. 

Several of the commentators referred to Milton Friedman’s view, in Capitalism and Freedom, that CSR is a “fundamentally subversive doctrine” because, in a free society, “there is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud” (p 133).

However, others pointed out that Gates’ proposal is consistent with a free society because he was suggesting that corporates can obtain a market-based reward for choosing to pursue non-pecuniary objectives of employees and consumers. Similarly, it is consistent with a free society for companies to seek to pursue non-pecuniary objectives of the shareholders who own them.

Consequences

It is likely that an increasing tendency for corporates to pursue non-pecuniary objectives would have a negative impact on measured productivity growth. However, that may be largely a problem in the measurement of productivity. Measures of productivity growth are biased to the extent that output indicators do not incorporate non-pecuniary goods that contribute human flourishing. If corporates are efficient vehicles for the pursuit of the non-pecuniary objectives of their shareholders, employees, and customers, it seems reasonable to suppose that pursuit of those objectives would contribute to the flourishing of the people concerned.

“The unknown ideal”

What happens if a company is not an efficient vehicle for the pursuit of the non-pecuniary objectives of its shareholders, employees, and customers?

In considering this question it is important to recognize that corporate sectors consist of large numbers of individual firms which compete for labor, capital, and customers. Individual firms are free to give different weight to different objectives. Some may see their only role as profit maximization, and may even seek recognition by asserting that they see that as a social responsibility. Others may seek a reputation for social responsibility by undertaking marketing exercises, without changing their practices. At the other extreme, some companies may devote themselves largely to pursuit of one or more non-pecuniary objectives, providing only minimal financial returns to shareholders.

It is customary for economists to assert that the market is capable of weeding out firms that are following inefficient strategies. Applying the usual market test, it appears reasonable to suppose that if individual companies pursuing the non-pecuniary objectives of workers, consumers, and shareholders are able to survive, the strategies they are following must pass the market’s efficiency test.

The Hayek quote at the top of this article is followed by his assertion that the argument for liberty rests on “the belief that it will, on balance, release more forces for the good than for the bad” (Constitution of Liberty, p 31). In considering how best to describe the spontaneous order of a free society, Hayek later suggested that capitalism “is an appropriate name at most for the partial realization of such a system in a certain historical phase, but always misleading because it suggests a system which mainly benefits the capitalists, while in fact it is a system which imposes upon enterprise a discipline under which the managers chafe and which each endeavours to escape” (“Law, Legislation, and Liberty”, V1, p 62)

The corporatist quagmire

Unfortunately, in the real world at present, the ability of the market to weed out inefficient firms and the strategies they adopt is greatly hindered by government intervention and expectations of future government intervention. If firms believe that pursuit of certain goals will be rewarded by governments, they have an incentive to establish reputations for pursuing those goals. Firms also have an incentive to seek government assistance as a reward for good behavior. The increasing prevalence of such interactions has led to the development of corporatist, rent-seeking cultures that have contributed to a long-term decline in rates of productivity growth in high-income countries.

It is also important to note that, in the realm of politics, what some people view as good behavior is often viewed in a different light by others. For example, political opinions differ on whether or not it is good for pension funds to take account of environmental policies in their allocation of funds. Investors are often uncertain about which view will prevail in the political arena. Such economic policy uncertainty adds to the normal commercial risks of investment. An example which comes readily to mind is the impact of policy uncertainty on future investment in gas-fired electricity generation in industrialized countries. Normal commercial considerations might suggest that is likely to be a profitable investment to meet demand for electricity when the wind is not blowing and the sun is not shining, but investors have to contend with the possibility that further regulatory interventions to discourage use of fossil fuels will render such investment unprofitable. It is reasonable to predict that blackouts will be more common in jurisdictions where such policy uncertainty prevails.

Political ideologies of governments also seem to be changing in ways that make it more difficult for markets to weed out firms adopting inefficient strategies. Over the last decade or so, the progressive side of politics has encouraged corporates to establish reputations for “woke progressivism”. That seems to have induced political conservatives to become increasingly disenchanted with corporates. That disenchantment has added to the antagonism associated with the increased tendency of many conservatives to espouse economic nationalism and populist views opposed to the corporate sector’s interest in free trade, international capital mobility, and technological progress.

As politics comes to play an increasing role in the investment decisions of businesses, economic growth rates of industrialized countries are likely to decline. Since governments find it difficult to disappoint the expectations of voters, government spending is unlikely to be constrained to a correspond extent. Major economic crises seem likely to become more common. (I have discussed these issues more fully in Chapter 6 of Freedom, Progress, and Human Flourishing.)  

The obvious solution

Immediately after the passage in which Milton Friedman suggested that the social responsibility of business was to serve the interests of stockholders, he suggested that the social responsibility of union leaders is to serve the interests of their members. He then went on to write:

“It is the responsibility of the rest of us to establish a framework of law such that an individual in pursuing his own interest is, to quote Adam Smith … “led by an invisible hand to promote an end which was no part of his intention. …” (Capitalism and Freedom, p 133).

Unfortunately, it seems likely that major economic crises will need to be endured before governments of industrialized countries once again see merit in confining themselves to core responsibilities in the manner that Adam Smith suggested.

Conclusion

Companies are increasingly choosing to adopt strategies to improve their reputations with employees, customers, and investors who have interests in social and environmental issues. That would not pose a problem in the context of the spontaneous order of a free society. Pursuit of multiple objectives may add to problems in holding executives accountable for an individual firm’s performance, but free markets are capable of weeding out firms that follow inefficient strategies.

Unfortunately, however, industrialized countries are now corporatist quagmires in which the ability of markets to weed out firms that adopt inefficient strategies is greatly hindered by government intervention and expectations of future government intervention. The obvious solution is to reduce government intervention in markets, but major economic crises will probably need to be endured before that happens.